In the old world the worst public relations disaster you could really have was a major piece in a big newspaper or on the nightly news. Even though this would cause a company problems with the public and often cost them business, most people eventually forgot about it and you could move on. In the information age people can forget all they want, Google will remember for them.
In the information age it’s not just the major media you have to be careful with. Nowadays individual bloggers and user driven review sites are causing real pain for businesses large and small.
Another common problem area clients often face are sites like ripoffreport.com and others that pose as ‘consumer advocates’ have been commonly accused of intentionally damaging the online reputation of innocent people and companies as part of an extortion scheme. In this environment just about anyone who wants to attack you can and in most cases get away with it anonymously.
At we offer two ways to combat negative search engine listings, preemptive and reactive search engine reputation managment.
Preemptive Reputation Management
With a preemptive campaign we will work to identify and create positive content about a company or person and position these listings in the top of all the major search engines. This allows our clients to put their best foot forward online and helps prevent new negative content from populating to the top of the search engines.
Learn more about preemptive reputation management. Learn more about our preemptive reputation management packages.
Reactive Reputation Management
Ok, so it’s too late for a preemptive campaign and you’re losing business every day due to the bad PR you have online. Our search engine damage control experts can rapidly develop and launch positive content to displace the negative listings in the search engines. Depending on the severity of your situation in can take anywhere from a few weeks to six or more months of aggressive link building and press releases.
To get started on protecting or improving your online reputation please contact us today!
