Live Blogging DOMAINfest Boot Camp Session 2: Domain Monetization 101 & 201
Ok, so session two was pretty basic. Lots of talk all the usual suspects in monetizing traffic.
Panel details:
Moderator: Rob McClinton (Oversee.net)
Speakers: Howard Hoffman (PPC Income, Inc.)
Leonard Holmes (ParkQuick)
Donny Simonton (Parked)
Randy Charach (Synergy Domains Inc.)
Sam Tseng (DomainSponsor)
One interesting topic that came up was the advances in semantic optimization of parked pages. In summary parking companies are using algorithms to better understand not only the meaning of the words in the domain name but also analyzing the incoming traffic profile and including referrer info and behavioral targeting data into the their learning system to deliver the best ads and content to the user.
Ok, the lawyers are on for Bootcamp Session 3: Legal Issues to Consider as You Build Your Business, definitely something I need to pay attention to.
Tags: Donny Simonton, Howard Hoffman, Leonard Holmes, Randy Charach, Rob McClinton, Sam Tseng
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